Powder Coating is an alternative to conventional wet painting for automotive and other metal parts. It involves a process by which a layer of specially treated solid pigment in the form of a dry powder is applied to a surface. This surface is then heated, undergoing a chemical reaction as its temperature rises. As a result of this chemical reaction, the powder melts and rehardens into a single solid surface, matching the contours of the item to which it is applied. There are many advantages to Powder Coating over typical wet painting. Aside from being cheaper and more ecologically friendly, Powder Coating also creates a much more durable surface far less likely to scratch and chip.